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Margin Calculator

Solve for margin, markup, cost or revenue from any two.

Calculators Reviews Free · no sign-up

Fill in any two and the rest are calculated. Clear a field to solve for it again.

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Margin and markup are not the same number

MarginEquivalent markupPrice on this cost

Gross margin

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Markup—
Cost—
Revenue—
Gross profit—
Total revenue—
Total cost—
Total profit—

Quick Tool Overview

The Margin Calculator takes any two of cost, revenue, profit, margin and markup and fills in the rest. It always reports margin and markup together, because confusing the two is the most expensive arithmetic mistake in pricing.

What it does
Solves for cost, revenue, profit, margin or markup from any two
You give it
Any two of the five values
You get back
All the others, with margin and markup both shown
Best for
Pricing products and checking profitability
Calculators Free, unlimited use No sign-up Runs in your browser

About the Margin Calculator

Enter any two of cost, revenue, gross profit, margin percentage and markup percentage, and the calculator fills in the rest. It also solves the common pricing question directly: what price do I need to charge to hit a target margin on a known cost?

Margin and markup are the two figures most often confused, and the confusion is expensive. Both describe the same profit, but margin expresses it as a percentage of the selling price while markup expresses it as a percentage of cost. A fifty percent markup is only a thirty-three percent margin. Pricing to a markup while reporting to a margin, or the reverse, quietly destroys profitability, so the calculator always shows both together.

Key features of the Margin Calculator

Margin and markup always paired

A 50 percent markup is a 33.3 percent margin, and pricing to one while reporting the other destroys profitability quietly.

Price from a target margin

Divide cost by one minus the margin — not add the percentage to cost, which is the common and costly error.

Any two inputs

Work from whichever figures you actually have rather than a fixed input order.

Gross margin scope stated

Direct costs only, kept distinct from net margin which absorbs overheads and tax.

Instant recalculation

Change any value and the rest follow, which makes it usable as a pricing scratchpad.

How to use the Margin Calculator

  1. 1

    Enter any two values

    Cost, revenue, gross profit, margin percentage or markup percentage — any two will do.

  2. 2

    Read the rest

    Every remaining figure is calculated, including both margin and markup.

  3. 3

    Price to a target margin

    Enter your cost and the margin you want to see the price required to achieve it.

  4. 4

    Check both percentages

    Margin and markup are always shown together so the two are never confused.

Frequently asked questions

Margin is profit as a percentage of selling price; markup is profit as a percentage of cost. A product costing 100 and selling for 150 has a 50 percent markup but a 33.3 percent margin. Same profit, different denominator.

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