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CPC Calculator

Work out cost per click from ad spend and clicks.

Marketing Tools Reviews Free · no sign-up

Cost per click

—

Clicks per $100 spent—

Quick Tool Overview

The CPC Calculator turns ad spend and clicks into cost per click instantly, with clicks per $100 shown for comparing budgets of different sizes.

What it does
Calculates cost per click from spend and clicks
You give it
Ad spend and clicks
You get back
CPC, plus clicks buyable per $100
Best for
Search, shopping and social ad campaigns priced by click
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the CPC Calculator

Cost per click is the number that decides how far an ad budget stretches on a platform priced by clicks rather than impressions — search ads, most shopping ads, and a good share of social spend.

Enter total ad spend and the clicks it generated, and get the CPC straight away, along with how many clicks $100 would buy at that rate — a quick way to compare two campaigns or platforms on equal footing.

Key features of the CPC Calculator

Instant results

CPC updates live as spend or clicks change.

Three-decimal precision

Accurate for low-cost clicks common in some niches.

Formula shown

The calculation is written out underneath the result.

Runs in your browser

No sign-up, no data sent anywhere.

How to use the CPC Calculator

  1. 1

    Enter ad spend

    The total amount spent on the campaign or ad group.

  2. 2

    Enter clicks

    How many clicks that spend generated.

  3. 3

    Read the CPC

    Updated instantly, to three decimal places for low-cost clicks.

  4. 4

    Compare budgets

    Use the clicks-per-$100 figure to compare campaigns of different sizes.

Frequently asked questions

CPC = Ad spend ÷ Clicks. $450 spent for 600 clicks is a CPC of $0.75.

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