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Landing Page Conversion Calculator

Conversion rate, revenue and revenue per visitor in one go.

Marketing Tools Reviews Free · no sign-up

Conversion rate

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Revenue—
Revenue per visitor—
Profit after traffic cost—

Quick Tool Overview

The Landing Page Conversion Calculator turns visitors, conversions and value per conversion into a conversion rate, total revenue and revenue per visitor, with optional cost and profit figures.

What it does
Calculates conversion rate, revenue and revenue per visitor
You give it
Visitors, conversions, value per conversion, and optional traffic cost
You get back
Conversion rate, revenue, revenue per visitor and profit
Best for
Comparing landing pages on value, not just conversion rate
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the Landing Page Conversion Calculator

Conversion rate on its own can mislead. A page converting at 2% on high-value orders can be worth far more than one converting at 8% on cheap ones, which is why revenue per visitor is the figure worth comparing pages on.

Enter visitors, conversions and the average value of a conversion, and this calculator gives you all three at once: the conversion rate, the total revenue, and the revenue each visitor was worth. Add a traffic cost and it also works out cost per visitor and the profit left over.

Every figure is shown with the arithmetic behind it, so the numbers can go straight into a report without anyone having to take them on trust.

Key features of the Landing Page Conversion Calculator

Revenue per visitor

The fairest single number for comparing two pages.

Optional cost view

Add traffic cost for cost per visitor and net profit.

Formula shown

Every figure is written out with the numbers substituted in.

Runs in your browser

No sign-up, no data sent anywhere.

How to use the Landing Page Conversion Calculator

  1. 1

    Enter visitors and conversions

    Over the same period, counted the same way each time.

  2. 2

    Add value per conversion

    Average order value, or the value you assign to a lead.

  3. 3

    Add traffic cost

    Optional — it turns revenue into profit and cost per visitor.

  4. 4

    Read the results

    Rate, revenue and revenue per visitor, with the working underneath.

Frequently asked questions

Conversion rate = Conversions ÷ Visitors × 100. 240 conversions from 8,000 visitors is a rate of 3%.

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