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Lead Scoring Calculator

Turn weighted lead attributes into a 0-100 score and a verdict.

Marketing Tools Reviews Free · no sign-up

Rate each attribute out of 10 and give it a weight. The weights are relative — they do not need to add up to anything in particular.

Lead score

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Quick Tool Overview

The Lead Scoring Calculator turns six weighted fit and engagement attributes into a single score out of 100, with a qualified, nurture or disqualify verdict against thresholds you set.

What it does
Turns weighted lead attributes into a 0-100 score
You give it
Ratings out of 10 per attribute, plus a weight for each
You get back
A weighted score, a verdict, and each attribute’s contribution
Best for
Prioritising which leads sales should call first
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the Lead Scoring Calculator

Lead scoring stops sales chasing everyone equally. It combines how well a lead fits your ideal customer with how much interest they have actually shown, and turns the two into one number a rep can act on without reading the whole record.

Rate a lead on six attributes — company size fit, budget, decision-making authority, website engagement, email engagement and how recently they were active — then set how much each one matters. The calculator produces a weighted score out of 100 rather than a raw total, so the weights genuinely change the answer.

Set your own qualified and nurture thresholds, and the result is labelled accordingly, with the weighted contribution of every attribute listed so you can see exactly what pushed the score up or down.

Key features of the Lead Scoring Calculator

Your own weights

Weight whichever attributes actually predict a close in your business.

Always out of 100

The score is normalised by total weight, so any weights work.

Adjustable thresholds

Set where qualified and nurture begin for your own funnel.

Working shown

Every attribute’s weighted contribution is listed underneath.

How to use the Lead Scoring Calculator

  1. 1

    Rate each attribute

    Score the lead 0-10 on fit, authority, budget and engagement.

  2. 2

    Set the weights

    Give more weight to whatever predicts a close in your business.

  3. 3

    Set your thresholds

    The scores at which a lead becomes qualified or drops to nurture.

  4. 4

    Read the score and verdict

    Out of 100, with every attribute’s contribution shown.

Frequently asked questions

Score = (Sum of each attribute rating × its weight) ÷ (10 × Sum of all weights) × 100. Dividing by the total weight means the result is always out of 100 no matter what weights you choose.

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