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LinkedIn Engagement Rate Calculator

Work out LinkedIn engagement rate against impressions, clicks included.

Marketing Tools Reviews Free · no sign-up

LinkedIn counts clicks as engagement and measures against impressions, which is why its rates look higher than other platforms.

Engagement rate

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Total engagements—
Social-only rate—
Click-through rate—

Quick Tool Overview

The LinkedIn Engagement Rate Calculator measures reactions, comments, reposts and clicks against impressions the way LinkedIn reports it, and also shows a social-only rate with clicks removed for fair comparison with other platforms.

What it does
Calculates LinkedIn engagement rate against impressions
You give it
Reactions, comments, reposts, clicks and impressions
You get back
Engagement rate %, a social-only rate, and click-through rate
Best for
Company pages and personal profiles reviewing post performance
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the LinkedIn Engagement Rate Calculator

LinkedIn is the outlier among the major platforms: its own analytics measure engagement against impressions and count clicks as engagement, which makes a LinkedIn engagement rate look considerably higher than the same post would score elsewhere. Comparing it straight against an Instagram number is comparing two different metrics.

Enter reactions, comments, reposts, clicks and impressions, and the calculator shows the full engagement rate the way LinkedIn reports it, plus a social-only rate with clicks stripped out for fair comparison with other platforms, and the click-through rate on its own.

Key features of the LinkedIn Engagement Rate Calculator

Matches LinkedIn reporting

Clicks included and impressions as the base, as the platform does it.

Social-only rate

Strips clicks out for a fair comparison with other platforms.

CTR shown

The click-through rate on its own, alongside the engagement figures.

Runs in your browser

No sign-up, no data sent anywhere.

How to use the LinkedIn Engagement Rate Calculator

  1. 1

    Enter reactions and comments

    From the post analytics on a personal profile or company page.

  2. 2

    Add reposts and clicks

    Clicks count towards engagement in LinkedIn’s own reporting.

  3. 3

    Enter impressions

    The base LinkedIn measures engagement against.

  4. 4

    Read both rates

    The full rate and a social-only rate, with CTR alongside.

Frequently asked questions

Engagement rate = (Reactions + Comments + Reposts + Clicks) ÷ Impressions × 100. 610 interactions on 14,500 impressions is an engagement rate of about 4.21%.

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