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Marketing ROI Calculator

Work out the return on a marketing campaign from revenue and cost.

Marketing Tools Reviews Free · no sign-up

Campaign cost should include ad spend, tools, agency fees and staff time you want counted.

Marketing ROI

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Net profit—
Return per $1 spent—

Quick Tool Overview

The Marketing ROI Calculator turns campaign revenue and cost into an ROI percentage, net profit and return per dollar spent, with the formula shown at every step.

What it does
Calculates marketing ROI from revenue and cost
You give it
Campaign revenue and total campaign cost
You get back
ROI %, net profit, and return per $1 spent
Best for
Judging whether a campaign actually made money
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the Marketing ROI Calculator

Marketing ROI answers a simple question badly served by a generic finance calculator: for every dollar a campaign cost, how many came back? Confusing it with a broader investment-return calculation, which usually assumes a holding period and a market value, gets the number wrong for a marketing budget.

Enter the revenue a campaign generated and its total cost — ad spend, tools, agency fees, whatever should count — and get the ROI percentage, net profit and return per dollar spent, with the formula shown at every step.

Key features of the Marketing ROI Calculator

Instant results

The ROI updates live as either figure changes.

Formula shown

Every step of the calculation is written out underneath the result.

Net profit included

Not just a percentage — the actual dollar profit is shown too.

Runs in your browser

No sign-up, no data sent anywhere.

How to use the Marketing ROI Calculator

  1. 1

    Enter campaign revenue

    The revenue that can be attributed to the campaign.

  2. 2

    Enter total campaign cost

    Ad spend plus any tools, fees or staff time you want counted.

  3. 3

    Read the ROI

    Percentage, net profit and return per dollar update instantly.

  4. 4

    Check the working

    Each figure is shown with the formula used to reach it.

Frequently asked questions

ROI = (Revenue − Cost) ÷ Cost × 100. A campaign that cost $6,000 and generated $18,000 in revenue has an ROI of 200%.

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