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Lead Conversion Rate Calculator

Work out what share of your leads turn into customers.

Marketing Tools Reviews Free · no sign-up

Both figures should cover the same period, and ideally the same lead source.

Lead conversion rate

—

Leads per customer—
Revenue per lead—
Total revenue—

Quick Tool Overview

The Lead Conversion Rate Calculator turns leads and conversions into a conversion rate instantly, with leads needed per customer and, when you add deal value, revenue per lead to compare against your cost per lead.

What it does
Calculates what share of leads become customers
You give it
Leads, conversions, and optionally revenue per conversion
You get back
Conversion rate %, leads per customer, and revenue per lead
Best for
Judging lead quality by source rather than lead volume
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the Lead Conversion Rate Calculator

Lead conversion rate is where marketing and sales meet: of all the leads handed over, how many actually became customers? It is the multiplier that turns a cost per lead into a cost per customer, and the number that settles whether a channel is producing quality or just volume.

Enter leads and conversions to get the rate straight away, along with how many leads it takes on average to land one customer. Add the revenue a converted lead is worth and the calculator also shows revenue per lead — the figure to compare directly against your cost per lead.

Key features of the Lead Conversion Rate Calculator

Instant results

The rate updates live as either figure changes.

Leads per customer

Useful for setting lead targets from a sales goal.

Revenue per lead

The figure to set directly against your cost per lead.

Runs in your browser

No sign-up, no data sent anywhere.

How to use the Lead Conversion Rate Calculator

  1. 1

    Enter leads

    Total leads generated in the period.

  2. 2

    Enter conversions

    How many of those leads became customers.

  3. 3

    Add revenue per conversion

    Optional — shows revenue per lead and total revenue.

  4. 4

    Read the rate

    Leads needed per customer appears alongside it.

Frequently asked questions

Lead conversion rate = Conversions ÷ Leads × 100. 144 customers from 1,800 leads is a conversion rate of 8%.

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