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Picture Element Generator

Build a picture element with AVIF and WebP fallbacks.

Image Tools Reviews Free · no sign-up

Drop an image here, or click to choose one

One source produces AVIF, WebP and JPEG · nothing is uploaded

Quick Tool Overview

The Picture Element Generator builds the markup that serves AVIF and WebP safely with a JPEG fallback, and generates all three files from one source. The source order is what makes it work, so it is written correctly rather than left to be remembered. Art direction is supported too.

What it does
Builds a picture element and its image files
You give it
One source image
You get back
AVIF, WebP, JPEG and the markup
Best for
Serving modern formats with zero risk
Image Tools Free, unlimited use No sign-up Runs in your browser

About the Picture Element Generator

The picture element is how a modern format gets served safely: list AVIF first, WebP second and an ordinary img last, and every browser takes the first one it understands. No feature detection, no JavaScript, no risk.

The order matters and the syntax is fiddly enough to get wrong, so the markup is generated here — and so are the files. One source produces the AVIF, the WebP and the JPEG at whatever quality you choose, with the size of each shown side by side so the saving is visible. Art direction is supported too: a different crop for narrow screens, which is the other thing the picture element exists for.

Key features of the Picture Element Generator

Correct source order

AVIF, then WebP, then the img fallback — put JPEG first and nobody ever receives AVIF.

All three files generated

One upload produces the whole set, each at its own quality setting.

Size comparison

The three file sizes side by side, so the saving is concrete rather than assumed.

Art direction

A different crop for narrow screens via the media attribute, which is the other reason picture exists.

No JavaScript needed

Pure HTML that every browser understands, with old ones falling back to the inner img.

How to use the Picture Element Generator

  1. 1

    Add your image

    One source produces all three formats.

  2. 2

    Set the quality for each

    AVIF holds up much lower than JPEG, so it gets its own setting.

  3. 3

    Compare the sizes

    Each format's file size is shown, so the benefit is concrete.

  4. 4

    Take the files and the markup

    A ZIP of all three plus the picture element.

Frequently asked questions

Most modern first: AVIF, then WebP, then the img fallback. The browser takes the first type it supports, so putting JPEG first means nobody ever gets AVIF.

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