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Event Schema Generator
Dates, venue, tickets and status as Event JSON-LD.
Venue
An online event needs a VirtualLocation, not an address. That is the mistake most webinar markup makes.
Tickets
Event JSON-LD
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Quick Tool Overview
The Event Schema Generator writes Event JSON-LD for a venue, an online event or a hybrid of both, with ticket details as an Offer and an eventStatus for postponed and cancelled events. Choosing the attendance mode switches the location between a Place with an address and a VirtualLocation with a URL, which is the distinction most webinar markup gets wrong.
- What it does
- Builds Event structured data for physical, online and hybrid events
- You give it
- Name, dates, attendance mode, location or URL, and ticket details
- You get back
- An Event JSON-LD script with the correct location shape
- Best for
- Concerts, courses, webinars, conferences and community meetups
About the Event Schema Generator
Enter the event name, when it runs and where, and the generator writes the Event JSON-LD with the right location shape for a physical venue, an online event or a hybrid of both. Ticket details become an Offer, and the status field covers postponed and cancelled.
The attendance mode is the field that changed everything in 2020 and still trips people up. An offline event takes a Place with a postal address; an online event takes a VirtualLocation with a URL, and giving it a Place instead is the most common validation failure for webinars. A hybrid event needs both, in an array. Beyond that, startDate should carry a timezone offset rather than a bare date, because an event at 19:00 means different things in different places, and eventStatus lets you mark something as postponed or cancelled without deleting the page — which is what search engines would rather you did.
Key features of the Event Schema Generator
Attendance mode drives the shape
Offline gets a Place, online gets a VirtualLocation, hybrid gets both — automatically.
Ticket offers included
Price, currency, availability and the purchase URL are nested as a proper Offer.
Status for cancelled events
Mark an event postponed, rescheduled or cancelled instead of deleting the page, which is what search engines prefer.
Timezone-aware dates
Start and end times carry an offset, because an event at 19:00 means different things in different places.
Performer and organiser
Optional Person and Organization blocks for the people behind the event.
How to use the Event Schema Generator
-
1
Name and date the event
Title, description, and start and end times with a timezone offset rather than bare dates.
-
2
Choose the attendance mode
Offline, online or hybrid. The location fields change to match — a venue, a URL, or both.
-
3
Add ticket details
Price, currency, availability and the URL people buy from become the Offer block.
-
4
Set the status
Scheduled, postponed, rescheduled or cancelled. Update it rather than removing the page.
-
5
Copy the script
Paste it into the event page and validate it before the event is announced.
Frequently asked questions
Set eventAttendanceMode to OnlineEventAttendanceMode and give the location as a VirtualLocation with the joining URL. Using a Place with an address for an online event is the single most common mistake in event markup and makes the item invalid.
Yes. A listing page can carry an array of Event items, one per event, each with its own dates and location. What you should not do is mark up a page that merely links to events as though it were the event itself.
Keep the page and set eventStatus to EventCancelled rather than deleting it. If it moved, use EventRescheduled and set previousStartDate. Removing the page loses the signal and leaves stale results in circulation.
Yes, in practice. A bare date validates but leaves the start time ambiguous, and search results will display it in whatever timezone is assumed. Write the offset — 2026-06-12T19:00:00+01:00 — and there is nothing to guess.
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