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Keyword Prominence Checker

Check where a keyword appears on a page, not just how often.

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Quick Tool Overview

The Keyword Prominence Checker reports where a focus keyword appears on a page — the title, meta description, URL, H1, subheadings, first hundred words, image alts, link anchors and body — rather than only how often. It also reports how far into the copy the first mention lands, which is usually the number most worth acting on.

What it does
Maps where a keyword appears on a page and how early
You give it
The page source and one focus keyword
You get back
A placement map, a first-mention position and a density figure
Best for
Checking a page is clearly about what you think it is about
SEO Tools Free, unlimited use No sign-up Runs in your browser

About the Keyword Prominence Checker

Give the tool a page and a focus keyword and it reports where that keyword actually appears: the title, the meta description, the URL, the H1, each subheading, the first hundred words, image alt text, link anchors and the body as a whole.

Prominence is a more useful measure than density because position carries weight that repetition does not. A keyword in the title and the H1 and the opening sentence tells a search engine what the page is about; the same keyword sprinkled forty times through the middle tells it that someone was counting. The tool also reports how far into the copy the first mention lands, which is the number most worth watching — a page that does not say what it is about until the fourth paragraph is usually a page that buried its own answer.

Key features of the Keyword Prominence Checker

Placement over repetition

Position carries weight that repetition does not, and the report is ordered accordingly.

First-mention distance

How many words in the keyword first appears — a page that buries it usually buried its answer too.

Variation matching

Word order and simple variations are matched, not only the exact string.

Density reported, not targeted

The percentage is shown for reference, with no pretence that hitting a number helps.

Every location checked

Title, description, URL, H1, subheadings, opening copy, alts, anchors and body, each marked hit or miss.

How to use the Keyword Prominence Checker

  1. 1

    Paste the page

    Full source is best, so the title, meta and headings can all be checked.

  2. 2

    Enter the focus keyword

    One phrase. Variations and word order are matched, not just the exact string.

  3. 3

    Read the placement map

    Each location shows a hit or a miss, in the order Google weighs them.

  4. 4

    Fix the misses that matter

    Title, H1 and first paragraph first. The rest is worth far less.

Frequently asked questions

More useful, yes. Density measures how many times a phrase appears; prominence measures where. A keyword in the title, the H1 and the opening line does far more than the same phrase repeated through the body, and density cannot tell the two apart.

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