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UTM Link Builder

Tag campaign URLs so analytics can tell your traffic apart.

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Start from a preset

Where the click comes from: google, facebook, newsletter.

The channel type: email, cpc, social, referral.

The specific push. Keep the naming identical across every link in it.

Your tagged link

What each parameter does

Quick Tool Overview

The UTM Link Builder tags campaign URLs so analytics can tell your traffic apart instead of filing it all as direct. Enter the destination, fill in source, medium and campaign, and the encoded link is built as you type — with the naming discipline that keeps your reports from splitting in half.

What it does
Builds correctly tagged campaign URLs
You give it
A destination URL plus source, medium and campaign values
You get back
A properly encoded UTM-tagged link
Best for
Newsletters, paid ads, social posts and offline QR codes
SEO Tools Free, unlimited use No sign-up Runs in your browser

About the UTM Link Builder

Without UTM parameters, a click from your newsletter and a click from a paid post can both land in analytics as direct traffic. Add the tags and every campaign reports separately. Enter your destination URL, fill in source, medium and campaign, and the tagged link is built as you type, correctly encoded and ready to copy.

The value is in the discipline rather than the syntax. UTM values are case sensitive, so Facebook and facebook become two rows in your report and your numbers quietly split in half. This builder lowercases values and converts spaces to hyphens by default, keeps any query parameters already on the URL intact, and warns you when a medium does not match the channel groupings analytics tools expect. Pick a convention, then use the same one every time.

Key features of the UTM Link Builder

Case handled for you

UTM values are case sensitive, so Facebook and facebook become two rows in your report. Values are lowercased and spaces become hyphens by default.

Existing parameters preserved

Query parameters already on the URL are kept intact rather than overwritten.

Medium validation

You are warned when a medium does not match the channel groupings analytics tools expect, before the data lands wrong.

Term and content fields

The optional parameters are there for paid keywords and A/B creative variants when you need them.

Built as you type

The tagged link updates live and copies in one click, correctly encoded.

How to use the UTM Link Builder

  1. 1

    Paste the destination URL

    Use the full URL including https. Any query string already on it is preserved.

  2. 2

    Fill in source, medium and campaign

    Source is where the traffic comes from, medium is the channel type, campaign is the specific push. All three should be set.

  3. 3

    Add term and content if needed

    Term carries the paid keyword; content distinguishes two links in the same email or two creatives in one ad set.

  4. 4

    Copy the tagged link

    Copy the built URL and use it in the campaign. Keep the naming identical across every link so reports stay clean.

Frequently asked questions

Source, medium and campaign are the working set. Term and content are optional and only worth adding when you genuinely need to split a campaign further.

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