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Cost Per Lead Calculator

Work out cost per lead from campaign spend and leads generated.

Marketing Tools Reviews Free · no sign-up

Spend should include ad budget plus any tools, agency or freelancer fees you want counted.

Cost per lead

—

Leads per $1,000 spent—
Implied cost per customer—

Quick Tool Overview

The Cost Per Lead Calculator turns campaign spend and lead volume into a CPL figure instantly, with leads per $1,000 spent and — when you add a close rate — the cost per customer that channel really carries.

What it does
Calculates cost per lead from spend and leads
You give it
Campaign spend, leads generated, and optionally a lead-to-customer rate
You get back
CPL, leads per $1,000, and implied cost per customer
Best for
Comparing lead-generation channels on cost, not volume
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the Cost Per Lead Calculator

Cost per lead is the first honest number in any lead-generation channel: what it actually costs to get one person to raise their hand. It sits earlier in the funnel than CAC, which is why a channel can look cheap on CPL and still lose money once the leads fail to close.

Enter what a campaign cost and how many leads it produced, and the CPL appears straight away, along with how many leads $1,000 buys at that rate. Add your lead-to-customer conversion rate and it also works out what a customer really costs through that channel — usually the figure that settles an argument about budget.

Key features of the Cost Per Lead Calculator

Instant results

CPL updates live as spend or lead count changes.

Cost per customer

Add a close rate to see what a customer really costs through that channel.

Formula shown

Every step of the calculation is written out underneath the result.

Runs in your browser

No sign-up, no data sent anywhere.

How to use the Cost Per Lead Calculator

  1. 1

    Enter campaign spend

    Ad spend plus any tools, fees or agency costs you want counted.

  2. 2

    Enter leads generated

    How many leads that spend produced over the same period.

  3. 3

    Add your close rate

    Optional — the share of leads that become customers, to see the implied cost per customer.

  4. 4

    Read the CPL

    Updates instantly, with the formula written out underneath.

Frequently asked questions

CPL = Total campaign spend ÷ Number of leads generated. $4,800 spent for 240 leads is a CPL of $20.

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