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Tracking Link Generator

Add any custom tracking parameters to a URL, safely.

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Tracking parameters

Your tracking link

Quick Tool Overview

The Tracking Link Generator appends any custom key and value parameters to a URL without overwriting the ones already there, encoding every value so the link cannot silently break.

What it does
Adds custom tracking parameters to a URL
You give it
A destination URL and your own key and value pairs
You get back
A correctly encoded tracking link
Best for
Affiliate IDs, partner codes and platform click IDs
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the Tracking Link Generator

Not every tracking parameter is a UTM. Affiliate networks, ad platforms, CRMs and help desks all read their own keys — gclid, fbclid, subid, partner, click_id — and a generic UTM builder cannot add them for you.\n\nThis builder takes any key and value pair you like and appends it to a URL correctly: existing query parameters are kept rather than overwritten, values are percent-encoded so a space or an ampersand cannot break the link, and any fragment on the end of the URL stays where it belongs.

It also counts how long the finished link is, since some platforms and QR codes get unwieldy past a few hundred characters.

Key features of the Tracking Link Generator

Any parameter name

Not limited to UTM keys — use whatever your platform reads.

Preserves what is there

Existing query parameters and any fragment are kept intact.

Length check

Shows the finished link length, since very long URLs cause problems.

Runs in your browser

No sign-up, no data sent anywhere.

How to use the Tracking Link Generator

  1. 1

    Enter the destination URL

    Any existing query parameters on it are preserved.

  2. 2

    Add your key and value pairs

    Up to five. Leave a row blank to skip it.

  3. 3

    Copy the finished link

    Encoding is handled, so spaces and symbols in values are safe.

Frequently asked questions

Only if you use the same key name. Anything already on the URL under a different key is kept exactly as it was.

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