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ROAS Calculator

Work out return on ad spend as a multiple, with profit shown.

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ROAS

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Profit—

Quick Tool Overview

The ROAS Calculator turns ad revenue and spend into return on ad spend as a multiple instantly, with profit and a benchmark note shown too.

What it does
Calculates ROAS (return on ad spend) as a multiple
You give it
Revenue from ads and ad spend
You get back
ROAS multiple, profit, and a benchmark note
Best for
Reading paid ad performance the way most platforms report it
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the ROAS Calculator

ROAS is the headline number in most paid ad dashboards: for every dollar spent, how many came back in revenue. It is simpler than ROI and doesn't account for margin, which is exactly why it is worth pairing with a proper ROI figure before calling a campaign a win.

Enter the revenue a set of ads generated and what was spent to generate it, and get the ROAS as a multiple — 4.5x, for example — along with the raw profit and a note on where that sits against common benchmarks.

Key features of the ROAS Calculator

Instant results

ROAS updates live as revenue or spend changes.

Profit shown

The raw dollar profit sits alongside the multiple.

Benchmark note

A quick read on whether the result is weak, break-even or strong.

Runs in your browser

No sign-up, no data sent anywhere.

How to use the ROAS Calculator

  1. 1

    Enter revenue from ads

    The revenue directly attributable to the ad spend.

  2. 2

    Enter ad spend

    The total amount spent to generate that revenue.

  3. 3

    Read the ROAS

    Shown as a multiple, updated instantly.

  4. 4

    Check the benchmark note

    A quick read on whether that ROAS is weak, break-even or strong.

Frequently asked questions

ROAS = Revenue from ads ÷ Ad spend. $22,500 in revenue from $5,000 in spend is a ROAS of 4.5x.

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