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Work out MRR from active customers and average revenue per user.
Normalise annual plans to a monthly figure first, and leave one-off setup fees out of ARPU.
Monthly recurring revenue
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The Monthly Recurring Revenue Calculator turns active customers and ARPU into MRR instantly, with the annual run rate alongside it and, when you add a churn rate, the MRR you can expect to lose each month.
MRR is the heartbeat of a subscription business: the predictable revenue that arrives every month if nobody cancels. It smooths out annual plans, one-off fees and billing timing into a single number you can trend.
Enter your active subscriber count and average revenue per user to get MRR straight away, with the annual run rate alongside it. Add a monthly churn rate and the calculator also shows the MRR you can expect to lose each month and what is left after it — the figure that tells you how much new business is simply replacing what left.
MRR updates live as customers or ARPU change.
The annual run rate is shown without a second calculation.
Add a churn rate to see how much new business is only replacement.
No sign-up, no data sent anywhere.
Paying subscribers at the end of the month.
Average monthly revenue per user — normalise annual plans to a monthly figure first.
Optional — shows churned MRR and net MRR after churn.
ARR and the churn figures update alongside it instantly.
MRR = Active customers × Average revenue per user per month. 320 customers at $49 a month is an MRR of $15,680.
Divide the annual contract value by twelve and count that monthly slice, rather than booking the whole payment in the month it was collected. Otherwise MRR spikes and collapses with billing dates instead of tracking the business.
No. Setup fees, professional services and one-time charges are real revenue but not recurring, so including them overstates the predictable base that MRR is meant to measure.
The recurring revenue lost to cancellations and downgrades in a month. Subtracting it from MRR shows how much of your new business is genuinely growth rather than replacement.
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