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ToolQivo

Social Media ROI Calculator

Full social ROI including the hours, not just the ad spend.

Marketing Tools Reviews Free · no sign-up

Counting your own time is what separates an honest social ROI from a flattering one.

Social media ROI

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Total cost—
Net profit—
Cost per conversion—

Quick Tool Overview

The Social Media ROI Calculator builds the real cost base — ad spend, tools and the hours your team actually puts in — and returns ROI, net profit and cost per conversion against it.

What it does
Calculates social media ROI including labour cost
You give it
Attributed revenue, ad spend, tool costs, hours and hourly rate
You get back
ROI %, net profit, and cost per conversion and per click
Best for
Finding out whether social actually pays for itself
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the Social Media ROI Calculator

Social media ROI is usually understated because the biggest cost never appears on an invoice. Ad spend is easy to count; the hours spent planning, filming, editing, posting and replying are the part that actually decides whether the channel pays for itself.

Enter the revenue attributed to social, your ad spend, any tool subscriptions, and the hours your team spends per month at their loaded hourly rate. The calculator adds labour to the real cost base and returns ROI as a percentage, net profit, and return per unit of currency spent.

Add conversion and click counts and it also breaks out cost per conversion and cost per click, so a channel that looks profitable overall can still be checked for where the money actually goes.

Key features of the Social Media ROI Calculator

Labour included

Counts the hours most social ROI calculations quietly leave out.

Cost breakdown

Shows how much of the total cost is spend, tools and time.

Cost per conversion

Add conversions and clicks for the per-unit figures.

Formula shown

Every step is written out with your own numbers in it.

How to use the Social Media ROI Calculator

  1. 1

    Enter attributed revenue

    The revenue you can reasonably credit to social.

  2. 2

    Enter ad spend and tools

    Paid promotion plus any scheduling or design subscriptions.

  3. 3

    Add hours and hourly rate

    The cost most social ROI calculations leave out entirely.

  4. 4

    Read the ROI

    Percentage, net profit and cost per conversion, with the working shown.

Frequently asked questions

ROI = (Attributed revenue − Total cost) ÷ Total cost × 100, where total cost is ad spend plus tools plus hours multiplied by hourly rate.

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