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Email Click Rate Calculator
Work out email click rate and click-to-open rate in one go.
Use unique clickers rather than total clicks, so one enthusiastic reader does not skew the rate.
Click-through rate
—
Click-to-open rate—
Clicks per 1,000 delivered—
Quick Tool Overview
The Email Click Rate Calculator turns clicks and delivered emails into a click-through rate instantly, and adds the click-to-open rate once you enter unique opens, so you can tell a subject-line problem from a content one.
- What it does
- Calculates email click-through rate and click-to-open rate
- You give it
- Unique clicks, emails delivered, and optionally unique opens
- You get back
- CTR %, CTOR %, and clicks per 1,000 delivered
- Best for
- Working out whether the subject line or the email itself is underperforming
About the Email Click Rate Calculator
Click rate is the metric that survived the collapse of open-rate accuracy: a click is a deliberate act that privacy features do not fake. It tells you whether the content and the call to action earned anything.
Enter unique clicks and emails delivered for the click-through rate, then add unique opens for the click-to-open rate — the share of people who opened and then clicked. CTR judges the whole campaign, CTOR judges the email itself once the subject line has done its work, and reading them together tells you which one to fix.
Key features of the Email Click Rate Calculator
Two rates at once
CTR and click-to-open rate side by side.
Diagnostic read
A note on which part of the campaign the numbers point at.
Formula shown
Every step of the calculation is written out underneath the result.
Runs in your browser
No sign-up, no data sent anywhere.
How to use the Email Click Rate Calculator
-
1
Enter unique clicks
Unique clickers rather than total clicks, to match how CTR is normally reported.
-
2
Enter emails delivered
Messages that reached an inbox over the same send.
-
3
Add unique opens
Optional — unlocks the click-to-open rate.
-
4
Read both rates
CTR and CTOR update instantly, with the working underneath.
Frequently asked questions
Click-through rate = Unique clicks ÷ Emails delivered × 100. 420 clicks on 10,000 delivered is a CTR of 4.2%.
CTOR = Unique clicks ÷ Unique opens × 100. It measures how persuasive the email was for the people who actually opened it — 420 clicks from 2,450 opens is a CTOR of about 17%.
CTR is the campaign-level number to report, since it reflects the whole journey from inbox to click. CTOR is the diagnostic: a weak CTR with a healthy CTOR points at the subject line, while a weak CTOR points at the email body or the offer.
Published benchmarks commonly sit in the low single digits, often somewhere around 2-3%, but this varies sharply between newsletters, promotions and transactional sends. Track your own baseline per campaign type.
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