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Marketing Budget Calculator

Set a marketing budget from revenue and split it across channels.

Marketing Tools Reviews Free · no sign-up

Channel split

Annual marketing budget

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Monthly budget—
Paid advertising—
Content & SEO—
Email—
Organic social—
Tools & other—

Quick Tool Overview

The Marketing Budget Calculator sets a total budget as a percentage of revenue and splits it across paid, content, email, social and tooling, showing annual and monthly amounts for every line.

What it does
Sets a marketing budget and allocates it across channels
You give it
Annual revenue, a budget percentage, and a channel split
You get back
Annual and monthly budget, plus an amount per channel
Best for
Annual planning and settling channel allocation arguments
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the Marketing Budget Calculator

Most marketing budgets start as a share of revenue, then get argued over channel by channel. This calculator does both halves in one place: the total, and where it goes.

Enter your annual revenue and the percentage you intend to reinvest, then set the split across paid advertising, content and SEO, email, social and tooling. You get the annual and monthly budget for the whole programme and for every channel, with a warning if the percentages do not add up to 100. Common guidance puts overall marketing spend somewhere between 5% and 15% of revenue, with established businesses at the lower end and those chasing growth or launching something new nearer the top.

Key features of the Marketing Budget Calculator

Five channels

Paid, content and SEO, email, social and tools in one view.

Monthly figures

Every allocation is shown annually and per month.

Split check

Warns you when the channel percentages do not add up to 100.

Runs in your browser

No sign-up, no data sent anywhere.

How to use the Marketing Budget Calculator

  1. 1

    Enter annual revenue

    Last year actual, or this year forecast — whichever the budget is based on.

  2. 2

    Set the budget percentage

    The share of revenue you intend to reinvest in marketing.

  3. 3

    Adjust the channel split

    Five percentages that should add up to 100.

  4. 4

    Read the allocations

    Annual and monthly amounts per channel, updated instantly.

Frequently asked questions

Marketing budget = Annual revenue × Budget percentage. $1,200,000 in revenue at 8% gives a marketing budget of $96,000 a year, or $8,000 a month.

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