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Google Ads Preview

Write responsive search ad copy against the real character limits.

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Up to 15. Google shows three at a time, in an order it chooses.

Up to 4. Two show at a time in most placements.

Quick Tool Overview

The Google Ads Preview counts every headline and description against its real limit — 30, 90 and 15 characters — and draws the ad as combinations, which is how a responsive search ad actually appears. You never see your ad; you see one assembly of it, and cycling the combinations makes that obvious while you are still writing.

What it does
Previews responsive search ads and counts assets against the limits
You give it
Headlines, descriptions, a display path and a final URL
You get back
A live ad preview cycling real combinations
Best for
Writing and reviewing Google Ads copy before it goes live
SEO Tools Free, unlimited use No sign-up Runs in your browser

About the Google Ads Preview

Write your headlines and descriptions and the tool counts each against its real limit — 30 characters for a headline, 90 for a description, 15 characters per path — and draws the ad as combinations of them, which is how a responsive search ad actually appears.

The thing worth internalising is that you never see your ad; you see one combination of it. Google assembles up to three headlines and two descriptions from what you supply, in an order it chooses, so every asset has to make sense next to every other. A headline that reads as the second half of a sentence will one day be shown first. The preview here cycles combinations so that becomes obvious while you are writing rather than after the ad has been serving for a week.

Key features of the Google Ads Preview

Real character limits

30 for headlines, 90 for descriptions, 15 per path segment, counted the way the platform counts.

Combination cycling

Every headline appears in every position eventually, so they have to read together in any order.

Up to 15 headlines

The full asset set a responsive search ad accepts, with the count Google wants shown.

Over-length flagged live

A counter that turns as you type, rather than a rejection at upload.

Pinning explained

It says what pinning costs you, since it is the setting most often used without that being understood.

How to use the Google Ads Preview

  1. 1

    Add your headlines

    Up to 15, each 30 characters or fewer. The counter turns red the moment one is over.

  2. 2

    Add your descriptions

    Up to 4, each 90 characters. Two show at a time in most placements.

  3. 3

    Set the display path

    Two optional segments of 15 characters each, shown after your domain.

  4. 4

    Cycle the combinations

    Every headline will appear in every position, so check they read together in any order.

Frequently asked questions

Headlines are 30 characters, descriptions 90, and each of the two display path segments 15. A responsive search ad takes up to 15 headlines and 4 descriptions, and shows up to 3 headlines and 2 descriptions at a time.

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