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Customer Journey Map Generator

Six stages from first contact to advocacy, with what to measure.

Marketing Tools Reviews AI mode included Free · no sign-up

Quick Tool Overview

The Customer Journey Map Generator maps six stages from awareness to advocacy, each with its touchpoint, what the customer is thinking, what to do about it and what to measure.

What it does
Maps the customer journey across six stages
You give it
The business, the product, and your main channel
You get back
Six stages with touchpoints, mindset, actions and metrics
Best for
Finding where you are losing customers
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the Customer Journey Map Generator

A customer journey map exists to show where you are losing people. Most businesses have a rough sense of their funnel but no view of what the customer is actually thinking at each step, which is why fixes so often get aimed at the wrong stage.

Enter the business, the product and your main channel, and Instant mode maps six stages — awareness, consideration, purchase, onboarding, retention and advocacy — each with its touchpoint, what the customer is thinking, what to do about it and what to measure. Switch to AI mode for a version written fresh.

Key features of the Customer Journey Map Generator

Instant, no network

The default mode builds the map in your browser.

Optional AI mode

Switch it on for a map written fresh for your business.

Channel-aware

Online, marketplace, physical retail and B2B produce different journeys.

Covers after the sale

Includes onboarding, retention and advocacy, where the profit actually is.

How to use the Customer Journey Map Generator

  1. 1

    Enter the business and product

    Both shape what each stage looks like.

  2. 2

    Pick your main channel

    An online shop, a marketplace, a physical shop and B2B sales have different journeys.

  3. 3

    Read the six stages

    Each names the touchpoint, the mindset, the action and the metric.

  4. 4

    Find the steepest drop-off

    Fix that stage first — improving one that already works rarely moves the total.

Frequently asked questions

Commonly awareness, consideration, purchase, onboarding, retention and advocacy. The names vary between models, but the shape — stranger to buyer to advocate — is consistent.

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