Annual Recurring Revenue Calculator
Turn MRR into ARR, with a growth projection for the year ahead.
Click-Through Rate Calculator
Work out CTR from clicks and impressions, with a benchmark note.
Click-through rate
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Quick Tool Overview
The Click-Through Rate Calculator turns clicks and impressions into a CTR percentage instantly, with a short note on how that compares to typical ranges.
- What it does
- Calculates click-through rate from clicks and impressions
- You give it
- Clicks and impressions
- You get back
- CTR %, with a benchmark note
- Best for
- Judging ad, email or listing performance at a glance
About the Click-Through Rate Calculator
Click-through rate is the fastest read on whether an ad, an email or a search result is actually catching attention — a low CTR usually points at the creative or the targeting before anything else.
Enter clicks and impressions and get the CTR straight away, worked out to two decimal places with a short note on where that sits against typical ranges for display and search advertising.
Key features of the Click-Through Rate Calculator
Instant results
CTR updates live as either number changes.
Benchmark note
A quick read on whether the result is low, typical or strong.
Two-decimal precision
Accurate enough to compare close variants.
Runs in your browser
No sign-up, no data sent anywhere.
How to use the Click-Through Rate Calculator
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1
Enter clicks
The number of clicks the ad, link or listing received.
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2
Enter impressions
How many times it was shown over the same period.
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3
Read the CTR
Updates instantly as either number changes.
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4
Check the benchmark note
A quick read on whether that CTR is low, typical or strong.
Frequently asked questions
CTR = Clicks ÷ Impressions × 100. 240 clicks on 12,000 impressions is a CTR of 2%.
It varies by channel: display ads often sit under 1%, social ads around 1-2%, and search ads on branded terms can run much higher. Always compare against your own channel’s history first.
No — CTR only measures clicks, not what happened after. A high CTR with a low conversion rate usually points at a mismatch between the ad and the landing page.
The formula is the same, but email CTR is usually measured against emails delivered or opened rather than impressions — check which base your platform reports.
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