Keyword List Cleaner
Deduplicate, trim and tidy a messy keyword export.
Measure title tags in pixels, the way Google actually truncates them.
The Title Tag Length Checker measures titles in pixels, in the font Google renders results in, because truncation is decided by width and not by character count. Paste one title or a whole site export: each is measured against the desktop and mobile limits, shown with the point it will be cut, and the ones at risk are sorted to the top.
Paste one title or a list of them and each is measured in pixels, in the font Google draws results in, then shown with the point it will be cut. Character counts are given too, but they are the secondary number here rather than the headline.
The reason is simple arithmetic. Google truncates a desktop title at roughly 580 pixels, and letters are not the same width: a capital W is about three times a lowercase i. "Wholesale Warehouse Workwear" and "little tin ties limited" have similar character counts and wildly different widths. Measuring characters will tell you both are fine; measuring pixels will tell you the first one is cut. Mobile is measured separately and is more forgiving, because a phone result wraps the title over two lines where desktop keeps it on one. The bulk mode is the useful part for a real site: paste an export of every title you have and the ones at risk sort to the top.
A capital W is roughly three times a lowercase i, so character counts mislead. This measures rendered width.
Both cut-offs are applied, since a title that survives on desktop can still be cut on a phone.
Paste a crawler export and every title is measured, with the overflowing ones listed first.
The cut version is rendered with its ellipsis, so you can read what a searcher would actually see.
Identical titles across the list are flagged, which is the other half of any real title audit.
One per line. A single title works, and so does an export of every title on the site.
Each is measured against the desktop and mobile limits, with the truncation point shown.
The cut version is rendered as Google would draw it, ellipsis included.
Front-load the words that matter, and move the brand to the end where it costs least when cut.
Around 50 to 60 characters is the usual advice, but the real limit is about 580 pixels on desktop, where the title has one line to fit in. Mobile allows more because it wraps onto two. Two titles of identical character length can behave completely differently, which is why this tool measures width rather than counting letters.
Often — Google replaces titles for a large share of queries, usually with an H1 or anchor text it thinks fits the search better. A well-written title is still worth having, because it is the version Google uses when it agrees with you.
Put it at the end, and drop it on pages where the space is better spent. Google frequently appends the site name itself, so hardcoding it can produce a title with the brand in it twice.
Not directly — a truncated title is not a penalty. What it costs is clicks, because the part that gets cut is the part you wrote last, and a cut title reads as careless.
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