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Headline Analyzer

Score a headline on length, structure, and the words that pull.

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Quick Tool Overview

The Headline Analyzer scores a headline on length, the balance of common, uncommon, emotional and power words, sentiment, structure and how it will read as a search result — with the specific fix beside each finding rather than a bare number. It is clear that no score predicts performance; what a checklist catches is the failures that are predictable.

What it does
Scores and breaks down a headline across several measures
You give it
One headline, or several to compare
You get back
A score, a word-type breakdown and specific suggestions
Best for
Choosing between headline drafts before publishing
SEO Tools Free, unlimited use No sign-up Runs in your browser

About the Headline Analyzer

Paste a headline and it is scored across the things that actually distinguish a headline people click from one they scroll past: length in words and characters, the balance of common, uncommon, emotional and power words, whether it opens with something concrete, whether it carries a number, and how it reads as a search result.

No score predicts performance, and any tool claiming otherwise is selling certainty it does not have. What a checklist does do is catch the failures that are genuinely predictable: a headline too long to survive a search result, one made entirely of common words with nothing to grip, one that promises something the piece does not deliver, or one that buries its subject behind four words of throat-clearing. Each of those is flagged with the specific fix rather than a number to optimise.

Key features of the Headline Analyzer

Word types highlighted

Common, uncommon, emotional and power words marked in the headline itself, not just counted.

Search result check

Measured against the pixel limit too, since most headlines double as the title tag.

Structure detection

Numbers, questions, how-tos and list formats are recognised and weighed appropriately.

Over-use flagged

Four power words together reads as spam, so excess is flagged as clearly as absence.

Compare several at once

Paste multiple headlines and the scores sit side by side.

How to use the Headline Analyzer

  1. 1

    Paste your headline

    One at a time, or several to compare them against each other.

  2. 2

    Read the breakdown

    Length, word balance, sentiment, structure and search appearance, each scored separately.

  3. 3

    Check the word types

    Common, uncommon, emotional and power words are highlighted in the headline itself.

  4. 4

    Rewrite and compare

    Paste the new version below the old and the scores sit side by side.

Frequently asked questions

Six to twelve words, and under about 60 characters if it will double as your title tag. The character limit is the harder constraint — a headline cut off in a search result loses whatever was at the end, which is usually the payoff.

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