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Anchor Text Analyzer
See the anchor text profile of a page, grouped and ranked.
Quick Tool Overview
The Anchor Text Analyzer pulls the text out of every link on a page, groups identical anchors, ranks them by frequency and classifies each as branded, exact match, partial match, generic, naked URL or empty. It shows the distribution rather than asking you to trust a ratio nobody publishes.
- What it does
- Builds the anchor text profile of a page
- You give it
- The page source, plus an optional brand name and target keyword
- You get back
- Ranked anchors with counts, classifications and over-use warnings
- Best for
- Internal linking audits and checking a page does not read as engineered
About the Anchor Text Analyzer
Paste a page and every link's anchor text is pulled out, grouped by exact wording, and ranked by how often it appears. Each is classified — branded, exact match, partial match, generic, naked URL or empty — so the distribution is visible rather than assumed.
Anchor text is one of the strongest signals about what a linked page is about, which is exactly why an unnatural profile stands out. A page where the same commercial phrase is the anchor on thirty links reads as engineered, not helpful. So does a page where every anchor is "read more". The useful pattern in real internal linking is varied and descriptive: mostly phrases that describe the destination, some branded, a few generic where the surrounding sentence carries the meaning. This tool shows you which of those you have.
Key features of the Anchor Text Analyzer
Grouped and ranked
Identical anchors are merged and counted, so the over-used phrase is at the top.
Six classifications
Branded, exact match, partial match, generic, naked URL and empty, each counted separately.
Nested text handled
Anchor text inside spans, strongs and images is extracted properly rather than missed.
Over-use flagging
The same commercial phrase on many links is the pattern that looks engineered, and it is called out.
Destination shown
Each anchor is listed with where it points, so a mismatch between text and target is visible.
How to use the Anchor Text Analyzer
-
1
Paste the page
The anchor text of every link is extracted, including text inside nested elements.
-
2
Name your brand
Optional. It lets the tool separate branded anchors from the rest.
-
3
Add a target keyword
Optional. Anchors matching it are classified as exact or partial match.
-
4
Read the distribution
Over-used anchors and empty ones are flagged, with the counts behind each.
Frequently asked questions
There is no official ratio, and anyone quoting one is guessing. What natural linking looks like is varied: mostly descriptive phrases, a share of branded anchors, some naked URLs, and a few generic ones. What looks engineered is the same commercial phrase over and over.
Yes, and it is the case you have most control over. Internal anchor text tells Google what the destination page is about, in your own words, on every page that links to it. Getting it descriptive is cheaper than almost any other on-page change.
It wastes the signal. The anchor is the one place you get to name what the reader will find, and "click here" names nothing. It is also poor for screen reader users, who often navigate by pulling up a list of the links on a page.
A link whose visible text is nothing — usually an icon or an image with no alt text inside an anchor. To a search engine and a screen reader alike, it is a link that goes somewhere unnamed. Adding alt text to the image fixes it.
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