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Conversion Rate Calculator

Work out conversion rate from conversions and visitors.

Marketing Tools Reviews Free · no sign-up

Conversion rate

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Visitors needed per conversion—

Quick Tool Overview

The Conversion Rate Calculator turns conversions and total visitors into a conversion rate instantly, with visitors needed per conversion shown too.

What it does
Calculates conversion rate from conversions and visitors
You give it
Conversions and total visitors or clicks
You get back
Conversion rate %, plus visitors needed per conversion
Best for
Landing pages, funnels and campaign performance reviews
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the Conversion Rate Calculator

Conversion rate is the number that turns traffic into a business outcome — a sign-up, a sale, a download — and small changes to it move revenue more than almost any amount of extra traffic.

Enter the number of conversions and the total visitors or clicks that produced them, and get the conversion rate straight away, along with how many visitors it takes on average to produce one conversion.

Key features of the Conversion Rate Calculator

Instant results

The rate updates live as either number changes.

Traffic planning figure

Shows how much traffic it takes to hit a target number of conversions.

Formula shown

The calculation is written out underneath the result.

Runs in your browser

No sign-up, no data sent anywhere.

How to use the Conversion Rate Calculator

  1. 1

    Enter conversions

    Sign-ups, sales or whatever action counts as a conversion.

  2. 2

    Enter total visitors or clicks

    The traffic that had the chance to convert.

  3. 3

    Read the conversion rate

    Updated instantly as either number changes.

  4. 4

    Check visitors per conversion

    Useful for estimating traffic needed to hit a target number of conversions.

Frequently asked questions

Conversion rate = Conversions ÷ Total visitors × 100. 45 conversions from 3,000 visitors is a conversion rate of 1.5%.

Reviews of the Conversion Rate Calculator

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