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Pull the terms a document is actually about out of it.
| Keyword | Score | Count | Density |
|---|
The Keyword Extractor finds the terms a document is genuinely about by scoring each candidate on how frequent it is here against how common it is in English generally — which is why "the" never wins. Multi-word phrases are extracted alongside single terms.
The most frequent word in almost any English document is "the", which is why raw frequency is a poor way to find keywords. What you want are the terms that are frequent *here* and not frequent in English generally — the words that distinguish this document from every other one.
This scores candidate terms on that basis, combining how often a term appears with how unusual it is in ordinary English, and adds weight for terms that appear early, in what look like headings, or as part of a repeated phrase. Multi-word phrases are extracted alongside single terms, since most real keywords are phrases. The result is a ranked list of what the document is genuinely about, which is useful for tagging, for SEO auditing and for summarising a long text you have not read.
Terms are scored on being unusually common here rather than simply common, which is what finds real keywords.
Terms appearing early or in what look like headings score higher, as they do in real documents.
Because most genuine keywords are two or three words rather than one.
Each keyword comes with all three, so you can judge the ranking rather than trust it.
The page says plainly that these are document terms, not search data, and to pair them with real research.
An article, a report, a page or a set of documents.
Ten to twenty is usually the useful range for a single article.
Each keyword comes with its score, its count and its density.
Multi-word phrases are extracted separately, since most real keywords are phrases.
By combining frequency within the document with rarity in ordinary English, then adding weight for terms that appear early or inside repeated phrases. A word that is common here and rare generally scores highest.
Because frequency alone finds "the" and "and". A term only tells you what a document is about if it is unusually frequent here compared with English in general, which is what the scoring measures.
They tell you what a page currently emphasises, which is genuinely useful for auditing your own content or a competitor's. They are not search volume data, so pair them with a keyword research tool before making targeting decisions.
A counter tells you how often terms you already chose appear. This finds the terms for you, ranked by significance, without you having to guess what they might be.
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