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Markup Calculator

Set a selling price from cost plus markup, with the margin shown.

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Markup to margin

The same percentage means very different money depending on which one is meant.

MarkupMarginPrice on a cost of 100

Selling price

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Profit per unit—
Equivalent margin—
Price multiplier—

Reverse: markup from a price

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Quick Tool Overview

The Markup Calculator sets a selling price from a cost plus a markup percentage, and shows the resulting margin alongside. Because markup and margin are quoted interchangeably but mean different things, it converts between them in both directions.

What it does
Calculates selling price from cost plus markup, and converts to margin
You give it
A cost and a markup percentage
You get back
The selling price, the profit and the equivalent margin
Best for
Cost-plus pricing, wholesale, trade quotes and retail
Calculators Free, unlimited use No sign-up Runs in your browser

About the Markup Calculator

Enter a cost and a markup percentage to get the selling price and the profit. Markup is the percentage added on top of what an item costs you, which is how most cost-plus pricing is described by suppliers and in trade.

Because markup and margin are quoted interchangeably but mean different things, this calculator converts between them in both directions and displays both for every result. A 100 percent markup doubles the price and yields a 50 percent margin; a 50 percent markup gives only a 33.3 percent margin. There is a conversion table for the common values, which is worth a glance before agreeing a price with anyone quoting the other measure.

Key features of the Markup Calculator

Markup and margin converted both ways

A 100 percent markup doubles the price and yields a 50 percent margin; a 50 percent markup gives only 33.3 percent.

Conversion table included

The common values are tabulated, which is worth a glance before agreeing a price with anyone quoting the other measure.

Profit shown in cash

The actual money made per unit sits next to the percentages.

How suppliers actually talk

Markup is the percentage added on top of cost, which is how cost-plus pricing is described in trade.

Instant repricing

Adjust the markup and the price, profit and margin all move together.

How to use the Markup Calculator

  1. 1

    Enter the cost

    Type what the item costs you to buy or produce.

  2. 2

    Set the markup

    Enter the percentage you want to add on top of that cost.

  3. 3

    Check the margin

    The selling price, profit and the equivalent margin are shown so you can see what the markup really yields.

Frequently asked questions

Divide the profit by the cost, then multiply by 100. An item costing 60 and selling for 90 has a profit of 30, so the markup is 50 percent.

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