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Keyword Counter

Count how many times specific words or phrases appear in a text.

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Keyword Count Density Reading

Quick Tool Overview

The Keyword Counter answers the question a frequency list cannot: how often does this text use the specific terms I care about? Enter your keywords one per line and each is counted with its density as a percentage of the total word count, phrases included.

What it does
Counts chosen keywords and phrases with density percentages
You give it
Your content and a list of keywords, one per line
You get back
A count and density figure for each keyword
Best for
On-page SEO, brand mention checks and assignment requirements
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About the Keyword Counter

A word frequency list tells you what a text uses most. A keyword counter answers the opposite question: how often does it use the terms I care about? That is the question you have when you are optimising a page for a target phrase, checking a brand mention count in a press release, or making sure a required term appears in an assignment.

Enter your keywords one per line and each is counted separately, with its density as a percentage of the total word count. Multi-word phrases are supported and counted as phrases rather than as their individual words. Matching can be case-sensitive or not, and can be restricted to whole words so that counting "art" does not also count every "start" and "party" on the page.

Key features of the Keyword Counter

Phrases counted as phrases

A multi-word keyword is matched as a whole phrase rather than as its separate words, with extra whitespace ignored.

Whole-word matching

Require word boundaries so counting "art" does not also count every "start" and "party" on the page.

Density for each term

Occurrences as a percentage of total words, calculated per keyword rather than for the text as a whole.

Case sensitivity on demand

Match brand names exactly when capitalisation matters, or fold case when it does not.

Missing keywords flagged

Terms that appear zero times are called out rather than quietly showing a nought, which is the result you most need to see.

How to use the Keyword Counter

  1. 1

    Paste your content

    The page, post or document you want to measure.

  2. 2

    List your keywords

    Enter one keyword or phrase per line. Multi-word phrases are matched as phrases.

  3. 3

    Set the matching rules

    Choose whole-word matching to avoid counting a keyword inside longer words, and decide whether case matters.

  4. 4

    Read counts and density

    Each keyword gets a count and a density percentage against the total word count.

Frequently asked questions

Between roughly 0.5 and 2 per cent for a primary term in a normal-length article. Google has not used raw density as a ranking signal for many years, so the figure is best read as a check against accidental over-use rather than a target to hit.

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