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Brand Palette Generator

Turn one brand colour into a complete, usable UI palette.

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Your brand colour

Design tokens 
The palette appears here

Quick Tool Overview

The Brand Palette Generator turns one brand colour into an entire interface palette: a primary ramp, neutrals tinted with your hue, a harmonious secondary, and semantic success, warning, error and info colours adjusted to sit with the rest.

What it does
Builds a complete UI palette from one colour
You give it
A brand colour
You get back
Primary, neutral, secondary and semantic scales
Best for
Starting a design system from scratch
Color Tools Free, unlimited use No sign-up Runs in your browser

About the Brand Palette Generator

A brand colour is not a palette. Shipping an interface needs neutrals for text and surfaces, a secondary colour for the things that are not the main action, and semantic colours for success, warning, error and information — and all of them have to look like they belong to the same product.

This builds the whole set from one colour. The primary ramp comes from your colour directly. The neutrals are derived from it rather than being generic greys — they carry a trace of your hue, which is what makes a palette feel considered rather than assembled. The secondary is placed at a harmonious angle, and the semantics are anchored to the hues people expect while being pulled toward your brand's saturation and lightness so they do not look borrowed from elsewhere.

Every colour arrives as a full scale rather than a single value, every scale is checked for contrast, and the whole thing exports as CSS custom properties, Tailwind tokens or design tokens in JSON — with a dark mode variant generated alongside.

Key features of the Brand Palette Generator

Neutrals that belong

Greys carrying a trace of your hue, which is the difference between a palette that feels considered and one that feels assembled.

Semantics that fit

Success, warning, error and info stay recognisable but are pulled to your brand’s saturation and lightness.

Scales, not single values

Every role arrives as a full ramp, because an interface needs hover states and borders as well as a base colour.

Dark mode included

A matching dark theme generated alongside, with surfaces and accents adjusted rather than inverted.

Export as tokens

CSS custom properties, Tailwind tokens or W3C design tokens in JSON.

How to use the Brand Palette Generator

  1. 1

    Enter your brand colour

    The one thing you already know. Everything else is derived from it.

  2. 2

    Choose the neutral warmth

    How much of your hue the greys should carry, from pure neutral to clearly tinted.

  3. 3

    Review the semantic colours

    Success, warning, error and info, adjusted to sit with your brand rather than against it.

  4. 4

    Export the system

    CSS variables, Tailwind tokens or design tokens, with dark mode included.

Frequently asked questions

Because a pure neutral grey next to a warm brand colour reads as slightly wrong — people notice it without being able to name it. A few percent of your hue in the greys ties the whole interface together.

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