On-Page SEO Checker
Score a page against the on-page checks that actually matter.
Search Intent Checker
Classify keywords as informational, commercial, transactional or navigational.
Lets branded searches be classified as navigational.
Quick Tool Overview
The Search Intent Checker classifies each keyword as informational, commercial investigation, transactional or navigational, from the modifiers and structures that reliably signal each, and shows the signal it used. Keywords with no clear signal are marked ambiguous rather than guessed at, because for those only the results page is the answer.
- What it does
- Classifies keywords by the intent behind them
- You give it
- A keyword list, one per line
- You get back
- An intent, a confidence level and the recommended page type
- Best for
- Deciding what kind of page to build before you write it
About the Search Intent Checker
Paste a keyword list and each phrase is classified by the intent behind it — informational, commercial investigation, transactional or navigational — from the modifiers and structures that reliably signal each one, with the reason shown alongside.
Intent is the thing that decides whether a page can rank at all, and it is the mistake that wastes the most effort. A product page targeting "how to wash merino wool" will not rank no matter how good it is, because Google has decided that query wants a guide. A guide targeting "buy merino socks" fails the same way in reverse. Checking intent before you write is ten seconds; discovering it afterwards is a rewrite. This classifies from language patterns, which is reliable for the majority of keywords — the ambiguous ones are marked as such rather than guessed at, and for those the only real answer is to look at what already ranks.
Key features of the Search Intent Checker
Four intents, with reasons
Each classification names the modifier that produced it, so you can disagree with it knowingly.
Page type mapping
Each intent maps to the kind of page that ranks for it — guide, comparison, product or brand page.
Ambiguity admitted
A bare head term carries no signal, and the tool says so rather than inventing a confident answer.
Bulk classification
Hundreds of keywords in one pass, grouped by intent for planning.
Mixed-intent flagging
Keywords carrying signals of two intents are marked, since those usually need more than one page.
How to use the Search Intent Checker
-
1
Paste your keywords
One per line, from research or from Search Console.
-
2
Read the classifications
Each keyword gets an intent, a confidence level and the signal that decided it.
-
3
Note the page type
Each intent maps to a page type — guide, comparison, product, or your own brand page.
-
4
Check the ambiguous ones
Where the signal is weak, look at what currently ranks. That is the only definitive answer.
Frequently asked questions
Informational — wanting to know something. Navigational — wanting to reach a specific site. Commercial investigation — comparing before buying. Transactional — ready to act. Each wants a different kind of page, and matching them is most of on-page SEO.
Reliable where there is a clear modifier — how, what and why signal informational; buy, price and near me signal transactional; best and vs signal comparison. Bare head terms like "merino socks" carry no signal at all, and this tool says so rather than inventing one.
Yes, and Google handles it by showing a mixed results page. "Merino socks" returns product listings, a buying guide and a comparison piece, because the intent is genuinely split. Those queries usually need more than one page.
Search the keyword and look at what ranks. Google has already worked out what that query wants and the results page is the answer. A classifier is a fast first pass over hundreds of keywords; the results page is the arbiter for the ones that matter.
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