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Schema Markup Generator

Generate JSON-LD structured data for rich results.

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JSON-LD

Paste this into the head of the page it describes, then check it with the Google Rich Results Test.

Quick Tool Overview

The Schema Markup Generator writes valid schema.org JSON-LD for the six types most sites actually need: Article, FAQPage, Product, LocalBusiness, Organization and BreadcrumbList. Fill in the fields and copy a script tag that makes your page eligible for rich results.

What it does
Generates JSON-LD structured data for rich results
You give it
A schema type and the fields it needs
You get back
A valid JSON-LD script tag to paste into your head
Best for
FAQ accordions, star ratings, breadcrumbs and local listings
SEO Tools Free, unlimited use No sign-up Runs in your browser

About the Schema Markup Generator

Structured data is how you tell a search engine what a page is, rather than leaving it to infer. Get it right and you become eligible for rich results: star ratings, FAQ accordions, breadcrumb trails, opening hours in a local pack. Pick a type, fill in the fields, and copy a JSON-LD script tag that is valid schema.org.

Six types are covered, chosen because they are the ones most sites actually need: Article, FAQPage, Product with offer and rating, LocalBusiness with address and opening hours, Organization, and BreadcrumbList. JSON-LD is used rather than microdata because Google recommends it and because it lives in one block in the head instead of being tangled through your markup. Eligibility is not a guarantee — valid markup makes a rich result possible, it does not entitle you to one.

Key features of the Schema Markup Generator

Six practical types

Article, FAQPage, Product with offer and rating, LocalBusiness with address and opening hours, Organization and BreadcrumbList.

JSON-LD, not microdata

Google recommends JSON-LD, and it lives in one block in the head instead of being tangled through your markup.

Correctly nested output

Nested objects such as an offer, an address or an aggregate rating are built for you rather than hand-typed.

Ready to validate

The output is copy-paste ready for the Rich Results Test and the Schema Markup Validator.

Clear about eligibility

Valid markup makes a rich result possible — it does not entitle you to one, and the tool says so.

How to use the Schema Markup Generator

  1. 1

    Choose a schema type

    Pick the type that matches the page: Article, FAQPage, Product, LocalBusiness, Organization or BreadcrumbList.

  2. 2

    Fill in the fields

    Required fields are marked. Optional ones are left out of the output when empty rather than emitted as blanks.

  3. 3

    Copy the script tag

    Take the generated JSON-LD, including its script wrapper, and paste it into the head of the matching page.

  4. 4

    Validate it

    Run the page through the Google Rich Results Test and the schema.org validator before you rely on it.

Frequently asked questions

Not directly. It makes you eligible for rich results, which change how your listing looks and can lift click-through substantially, but it is not itself a ranking factor.

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