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Influencer Pricing Calculator

Estimate a sponsored post rate range from followers and engagement.

Marketing Tools Reviews Free · no sign-up

Use the account average engagement rate across recent posts, not a single standout one.

Suggested rate range

—

Midpoint—
Rate per 1,000 followers—
Engagement adjustment—
Typical for platform—

Quick Tool Overview

The Influencer Pricing Calculator estimates a sponsored post rate range from follower count, engagement rate and platform, using widely quoted per-1,000-follower rules of thumb adjusted for how engaged the audience actually is.

What it does
Estimates a sponsored post rate range
You give it
Platform, follower count and engagement rate
You get back
A suggested low-to-high range, midpoint and rate per 1,000 followers
Best for
Creators setting a price and brands sanity-checking a quote
Marketing Tools Free, unlimited use No sign-up Runs in your browser

About the Influencer Pricing Calculator

Sponsored post pricing has no rate card, which is why both sides of the conversation tend to guess. The usual starting point is a rate per 1,000 followers, adjusted for the platform and for how engaged the audience actually is — a small, active following is worth more than a large, silent one.

Enter follower count, engagement rate and platform to get a suggested rate range, with the midpoint, the implied rate per 1,000 followers and the engagement adjustment shown. These are widely used rules of thumb, not market prices: production effort, usage rights, exclusivity and niche move real quotes a long way in either direction.

Key features of the Influencer Pricing Calculator

Per-platform rates

Instagram, TikTok, YouTube, Facebook, LinkedIn and X each use their own base rate.

Engagement adjusted

An active audience raises the suggested rate, a quiet one lowers it.

A range, not a number

Presented as a negotiating window, because that is what it is.

Runs in your browser

No sign-up, no data sent anywhere.

How to use the Influencer Pricing Calculator

  1. 1

    Choose the platform

    Rates per follower differ sharply between Instagram, TikTok, YouTube, LinkedIn and X.

  2. 2

    Enter follower count

    Or subscribers, for YouTube.

  3. 3

    Enter engagement rate

    The account average, which adjusts the rate up or down against a typical figure for that platform.

  4. 4

    Read the range

    A suggested low-to-high range, with the midpoint and per-1,000 rate alongside.

Frequently asked questions

The common rule of thumb is Rate = (Followers ÷ 1,000) × a platform base rate, then adjusted for engagement against a typical rate for that platform. This calculator shows a range around that midpoint rather than a single figure.

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